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Spotlights: Education

Design and Marketing New Products (15.828)

See official MIT catalog listing for this course...

() key to symbols Prereq: 15.809, 15.810 or 15.812
Units: 3-1-5

Practical introduction to the process of designing and marketing new products. Covers the major phases of product development: opportunity identification (customer input, generating ideas, market definition), product design and positioning, pre-market testing and forecasting, launch marketing, and managing the life cycle. Presents proven techniques, but emphasizes state of the art methods like "listening in," virtual customer, information acceleration, and trust-based marketing. Group project allows students to apply lessons to the design and marketing of a real product ? the hydrogen fuel auto.

G. L. Urban